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Join: Jan 9, 2012

Name: DigitalPlaybook2012

Gender: Male

Location: TH

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Videos (73)

Interactive Range Rover Adventure Movie

Tags: Range Rover (Automobile Model) 

Clever choose your own adventure style interactive film where users take the main character in Being Henry through a strange and eventful day. The choices include picking a color and decisions on style are translated into a Range Rover Evoque to match.

UK Government's Teen Sex Drama Alerts

Tags: Drama (Field Of Study) 

A weekly mobile phone drama series for teens delivering a safe sex message, using believable characters and scenarios for the DCFS. The films were shown at 7pm on Fridays so teens would watch and chat with their friends afterwards as well.

TV Football Mobile Game is Heineken StarPlayer

  • Length: 2:15
  • Rating Average: 5.0' max='5' min='1' numRaters='1' rel='http://schemas.google.com/g/2005#overall from people
  • View Count: 17
  • Author: DigitalPlaybook2012

Tags: 35 

Reaching the consumers that other marketing plans can't. Heineken's StarPlayer App. was a dual screen mobile marketing campaign for football fans watching the 2011 UEFA Champions League on TV, whilst playing a game-about-the-game in real-time on their phones.

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